Design is a ritual.

Brand identity and web design for founders who can't afford to look like everyone else. Independent studio in Byron Bay, working across Australia.

Signal. Symbol. Artifact. For brands that hold meaning. Sigil Studio is an independent design practice. Brand identity, web, and applications. Built slowly, with attention. The through-line is a kind of care: what a thing feels like to use, to receive, to hold.

Services

• Brand Identity. The mark, the palette, the system. What a brand says before it speaks.
• Web and Digital. Bespoke, not templated. Performant before pretty.
• Applications. Built to the actual problem, not the nearest template.
• Visual Systems. The language that holds the work together. Print, screen, space.

How I work

1. Brief before pixels. No design begins without a proper brief: what the brand is trying to say, who it is saying it to, and what success looks like.
2. Design with intent. Every design decision carries a reason. Nothing ships without the ability to explain why.
3. Handover, not handoff. Every project ends with a documented system: component library, brand guide, technical handover.

Selected work

• Arcana. Native iOS tarot companion. Original silverlight artwork, an 11-step interpretation engine, guided breathwork, journal.
• Intuitive Insight Therapy. Web and brand for an IFS-informed therapy practice.
• Vael. E-commerce concept for an independent atelier.

Notes from the studio

• Logo vs brand identity: what's the difference?. A logo is one mark. A brand identity is the system around it. How to tell which one your business needs.
• How to write a design brief that works. A good brief answers seven questions before any design starts. What to include, and what to leave out.
• Custom website vs template: which does your brand need?. Templates are fast and cheap. Custom sites cost more and do more. When each one is the right call.

Now booking Q1 2027. Response within 24 hours.